The Social Networking Piece of the Job Search Puzzle

As someone who has entered the category of job seeker, it has been an interesting few months re-learning how to look for a job. Granted, my background is in recruiting, so I am more aware than most on job searching, but when put in the situation to look for a job yourself, (and you haven't done it in awhile) it is a bit different. What I have learned is social networking needs to be one piece of the job search puzzle--either as part of your job search strategy, or as your only strategy.

When you begin a job search there are different approaches you can take. Some go the more traditional, conservative route: put together a resume, look for and apply to positions on-line, and maybe contact an executive recruiter to help you in your search. Previously, this may have been enough for you to find your dream job. Very little social networking is involved in this approach---it is more of send out lots of resumes and hope one sticks. Even today, there are many industries where this is how you find a job.

Another approach is a combination of using the traditional resume and the on-line job boards, as well as doing more networking both in person and on-line (social networking). More and more companies look for candidates outside of the normal channels. It may be a referral from a current employee or through a connection on linkedin. I believe linkedin is the most important social networking tool you can use in your on-line job search. Making connections and having your profile reflect who you are and what you are looking for is key to being noticed. Attending networking events is also a great way to make connections-- you may connect with someone who can refer you to a company that is hiring. We all know it is an "employer's market"---lots of high quality candidates available for fewer open positions. Getting your resume in front of the hiring decision maker through an employee referral,a linkedin referral or from a trusted member of a professional network is an advantage. All in-house recruiters love referrals---especially employee referrals from a well communicated program where employees understand the open positions and what skill sets are needed.

Lastly, job seeking can be done primarily through social media. Having a complete profile on linkedin, a facebook page, a twitter account and a blog are just a few pieces to the social networking job search puzzle. More and more companies are using these channels to post their job openings and search for candidates. By searching on keywords, companies can find candidates that have the skillsets they are seeking, and candidates can do the same when searching for companies or openings in their field of interest. A win/win for both parties and a more cost effective approach as well.

When looking for a new position, you need to integrate a piece of social networking into your job search strategy. I have, and it has allowed me to connect, learn and begin developing relationships with leaders in the employer branding world---people I never would have had access to in a traditional job search. I admit, at first it was a bit overwhelming, but once you jump in and begin using social media, you will see the benefits and actually enjoy it. It is a necessary piece of the job search puzzle that will help keep you motivated, connected, and even entertained throughout your search and beyond.