Developing your Elevator Pitch

Recently I was made aware of a great free site offered by the Harvard Business School which helps you develop your elevator pitch: www.alumni.hbs.edu/careers/pitch.

Everyone needs an elevator pitch, whether you are looking for a new job, starting a business, applying for college or in an existing role where you need to promote yourself or your brand.
This site guides you through developing your pitch with 4 rules:

• Who are you--what would you want the listener to remember about you?

• What you do--your tag line; helps the listener understand how you or your company would add value

• Why you are unique--what you or your company does that is unique or better than others

• Describe your immediate goal--clearly explaining what you are asking the listener for

Elevator pitches should be approximately 60 seconds in length. This site lets you craft your pitch and then it analyzes it based on number of words, approximate length of time and how many words were repeated multiple times. You are also provided with suggested word choices to keep it interesting. Once you review and edit your pitch, you can then email it to yourself to practice, practice, practice!

If you need help with your pitch--check this out!